For decades, Shah Rukh Khan, Salman Khan, and Aamir Khan have ruled Bollywood with blockbuster films and massive fan followings. However, their influence today extends far beyond cinema. Over the last decade, the three superstars have increasingly backed startups, private companies, consumer brands, sports franchises, and technology businesses, making them notable participants in India's growing startup ecosystem.
Celebrity investments are no longer limited to endorsements. Many Bollywood actors now participate as strategic investors, angel investors, or brand partners with equity stakes. Their investments often bring not just capital but also credibility, media attention, and customer trust.
In this article, we take a closer look at the unlisted investments associated with the three Khans, the sectors they prefer, the latest publicly available valuation insights, and what investors can learn from their investment choices.
Shah Rukh Khan's Unlisted & Private Investment Portfolio
Estimated Net Worth of Shah Rukh Khan: US$950 Million–1.05 Billion (₹8,000–₹8,900 Crore)
Often referred to as the "King Khan" of Bollywood, Shah Rukh Khan is among the wealthiest actors in the world. Over a career spanning more than three decades, he has transformed himself from a successful actor into a diversified entrepreneur with interests in entertainment, sports, technology, and consumer businesses.
His wealth is generated from multiple income streams, including blockbuster films, brand endorsements, his production company Red Chillies Entertainment, ownership in the Kolkata Knight Riders (KKR) IPL franchise, premium real estate in India and abroad, and investments in several private companies.
In 2026, Shah Rukh Khan strengthened his sports business empire with the launch of the Knight Riders Cricket Ground in Los Angeles, reinforcing his vision of making the Knight Riders a global cricket franchise.
Early-stage venture with no public funding valuation.
MirrAR
AI / AR Commerce
Private
Not Publicly Disclosed
No verified recent valuation available.
Numi Mobile Medical Services
HealthTech
Private
Not Publicly Disclosed
Financial details remain private.
Ashika Group
Financial Services
Private Group
Not Publicly Disclosed
Group valuation not officially disclosed.
Note: Most of these companies are privately held. Their latest valuations are based on the most recent publicly available funding rounds or industry estimates and may not reflect their current fair market value.
Kolkata Knight Riders (KKR) is one of the most successful franchises in the Indian Premier League (IPL). Since its launch in 2008, the franchise has grown into a global sports brand with teams in the Caribbean Premier League (Trinbago Knight Riders), International League T20 (Abu Dhabi Knight Riders), Major League Cricket (Los Angeles Knight Riders), and a dedicated cricket ground in Los Angeles. The business earns revenue through media rights, sponsorships, ticket sales, merchandise, licensing, and franchise operations. KKR has become one of the most valuable sports assets in India and reflects Shah Rukh Khan's long-term vision of building a global cricket ecosystem.
Industry estimates place the franchise's valuation at well above US$1 billion, supported by media rights, sponsorships, merchandising, and global cricket expansion.
Apart from Shah Rukh Khan, several Bollywood celebrities, industrialists, and leading business groups own or co-own Indian Premier League (IPL) franchises. Here are some of the prominent owners:
KidZania is an international chain of indoor educational entertainment parks where children experience more than 100 real-world professions through role play. The company partners with leading consumer brands to create realistic learning experiences and generates revenue from admissions, school programs, sponsorships, and corporate partnerships. Shah Rukh Khan invested in the Indian franchise during its expansion phase, highlighting his interest in education-focused businesses.
Shah Rukh Khan invested in the Indian franchise during its early expansion phase.
Although KidZania India's financials remain private, the company continues to operate major centers in Mumbai and Delhi NCR, making it one of India's most recognized indoor edutainment brands.
Mythik is a media company focused on bringing Indian mythology to global audiences through films, television, gaming, comics, and digital storytelling. The company develops original intellectual property inspired by Indian epics and folklore. Its business model revolves around licensing, content production, and franchise development, with the goal of building globally recognized entertainment brands rooted in Indian culture.
While public information regarding valuation remains unavailable, Shah Rukh Khan's association highlights his interest in intellectual property and global storytelling.
MirrAR develops AI-powered augmented reality solutions that allow consumers to virtually try on jewellery, eyewear, cosmetics, watches, and fashion products before purchasing them online. Its SaaS platform is used by retailers to improve customer engagement and increase conversion rates. The company earns revenue by licensing its technology to brands and e-commerce businesses.
5. Numi
Founder: Not Publicly Disclosed
CEO: Not Publicly Disclosed
Industry: HealthTech
Numi is a healthtech company focused on personalized nutrition, preventive healthcare, and digital wellness solutions. Through its technology-driven platform, the company offers customized health assessments, nutrition planning, and wellness programs to help users improve their overall health. The company operates in India's rapidly growing digital health ecosystem, where demand for personalized healthcare services continues to rise.
Shah Rukh Khan has been reported to have invested in Numi through his family office, reflecting his interest in healthtech and consumer wellness startups. However, the company has not publicly disclosed the size of his investment, ownership stake, or detailed corporate information.
Ashika Group is a diversified financial services firm offering stock broking, investment banking, wealth management, portfolio management, NBFC services, and capital market solutions. The company serves retail investors, institutions, and corporate clients. It generates revenue through brokerage, advisory fees, lending, and investment banking services.
Although often associated with Shah Rukh Khan in investment discussions, public disclosures regarding the exact nature and size of his investment remain limited.
Shah Rukh Khan's Investment Strategy
A closer examination of his portfolio reveals several recurring themes:
Premium consumer brands
Technology-enabled businesses
Entertainment ecosystem
Healthcare innovation
Long-term brand value
Rather than chasing short-term trends, Shah Rukh Khan appears to favour businesses capable of building durable brands and intellectual property.
Shah Rukh Khan's Investment Timeline
Year
Investment / Milestone
Details
2008
Invested in Kolkata Knight Riders (KKR)
Co-founded the IPL franchise with Juhi Chawla and Jay Mehta, marking his entry into sports investments.
2013
Invested in KidZania India
Backed the Indian franchise of the global edutainment brand, expanding into education and entertainment.
2022–2023
Invested in MirrAR
Entered the AI and Augmented Reality space through an investment in the retail technology startup.
2024
Invested in Numi
Expanded into HealthTech by investing in the digital healthcare and wellness startup.
2025
Invested in Mythik
Joined the entertainment startup focused on building a global mythology-based media universe.
2025–2026
Associated with Ashika Group
Linked with the financial services company, though details of the investment remain limited publicly.
2026
Knight Riders Cricket Ground, Los Angeles
Expanded the Knight Riders ecosystem with the launch of a dedicated cricket ground in Los Angeles, strengthening the franchise's global presence.
Salman Khan's Startup & Private Investments
Estimated Net Worth: US$420–480 Million (₹3,500–₹4,100 Crore)
Known as "Bhaijaan," Salman Khan remains one of Bollywood's highest-paid actors, with income generated from films, television hosting, endorsements, and entrepreneurial ventures. His long-running association with Bigg Boss, premium brand endorsements, and production ventures contribute significantly to his annual earnings.
Beyond entertainment, Salman has expanded into business through Being Human, one of India's most recognizable celebrity lifestyle brands. He has also invested in consumer-focused startups such as Purple Style Labs and Chingari, demonstrating an interest in India's evolving digital and retail economy.
His investment philosophy largely centers on businesses that align with his public image and have strong consumer appeal, allowing him to leverage both his financial capital and brand influence.
Note: Most of these companies are privately held. Their latest valuations are based on the most recent publicly available funding rounds or industry estimates and may not reflect their current fair market value.
Purple Style Labs is a luxury fashion technology company that owns and operates Pernia's Pop-Up Shop, one of India's leading platforms for designer fashion. The company combines online retail with physical experience stores and earns revenue through apparel, jewellery, accessories, and lifestyle product sales. It has attracted investments from leading venture capital firms and celebrities, including Salman Khan.
Chingari is a short-video platform designed for Indian content creators. It enables users to create, share, and monetize videos while integrating Web3 features through its GARI token. The company earns revenue through advertising, creator monetization tools, digital assets, and strategic partnerships.
Salman Khan joined the platform not only as a brand ambassador but also through an equity investment.
The company also launched the GARI token to strengthen its creator economy ecosystem.
3. GARI Token
Founder: Chingari Team
Industry: Blockchain & Web3
GARI is the native digital token of the Chingari ecosystem. It allows users to tip creators, purchase digital products, and participate in the platform's creator economy. Unlike traditional companies, its value depends on cryptocurrency market dynamics rather than corporate earnings. Its value fluctuates with market demand, making it considerably more volatile than conventional startup investments.
FRSH is a premium personal care and grooming brand founded by Bollywood actor Salman Khan under the FRSH label. The brand offers a range of products, including perfumes, deodorants, face washes, body washes, shampoos, beard care, and skincare essentials, targeting modern consumers with high-quality and affordable grooming solutions. As a privately held consumer brand, detailed financial information and management disclosures remain limited. Salman Khan's involvement as the founder highlights his focus on building a long-term consumer business beyond the entertainment industry.
5. Being Human
Founder: Salman Khan
Industry: Apparel & Lifestyle
Being Human is a lifestyle brand offering clothing, footwear, and accessories. The brand operates through retail stores, e-commerce platforms, and licensing partnerships. A portion of its profits supports the Being Human Foundation's initiatives in education and healthcare, making it one of India's most recognizable celebrity-led brands. Its strong brand recall demonstrates how celebrity-backed businesses can evolve into sustainable commercial enterprises.
Salman Khan's Investment Timeline
Year
Investment / Milestone
Details
2012
Expanded Being Human
Grew the lifestyle brand into one of India's leading celebrity-led fashion businesses.
2021
Invested in Chingari
Joined the Indian short-video platform as both an investor and brand ambassador.
2021
Supported GARI Token
Backed Chingari's Web3 ecosystem through the launch of the GARI Token.
2023
Invested in Purple Style Labs
Entered India's luxury fashion and designer retail sector by investing in the company behind Pernia's Pop-Up Shop.
2024–2025
Reported Investment in FRSH
Associated with the consumer-focused brand, though investment details have not been publicly disclosed.
Salman Khan's Investment Strategy
His investments generally focus on businesses that directly engage consumers.
Key themes include:
Lifestyle brands
Fashion
Creator economy
Digital entertainment
Consumer technology
His investment style appears closely aligned with businesses capable of leveraging celebrity influence for rapid brand awareness.
Aamir Khan's Unlisted Investments
Estimated Net Worth: US$220–280 Million (₹1,900–₹2,400 Crore)
Known as "Mr. Perfectionist," Aamir Khan has built his wealth through a carefully curated career in cinema, selective brand endorsements, film production, and strategic investments. Unlike many Bollywood stars, Aamir is known for taking on fewer projects, focusing on quality over quantity.
In addition to his successful film career, Aamir has invested in companies such as Furlenco, Waterfield Advisors, and other private ventures that reflect his preference for innovation and long-term value creation. His investment choices often emphasize sustainability, technology, and consumer-centric businesses rather than chasing short-term market trends.
This disciplined and selective approach has helped him build substantial wealth while maintaining one of the strongest reputations in the Indian entertainment industry.
Note: Most of these companies are privately held. Their latest valuations are based on the most recent publicly available funding rounds or industry estimates and may not reflect their current fair market value.
Furlenco pioneered furniture rental in India by allowing customers to subscribe to furniture, home décor, and appliances instead of purchasing them outright. Its business model targets urban professionals, students, and families looking for affordable and flexible furnishing solutions. Revenue comes from subscription fees, furniture sales, and value-added services.
Its technology-driven logistics and urban lifestyle positioning make it a noteworthy startup in the consumer services sector.
Xolopak India Limited is a Pune-based sustainable packaging company that manufactures biodegradable and plastic-free packaging products as eco-friendly alternatives to single-use plastics. Its product portfolio includes wooden cutlery, coffee stirrers, ice cream sticks, chopsticks, and other sustainable disposable products for domestic and international markets.
In 2024, Bollywood actor Aamir Khan invested in the company's pre-IPO funding round, alongside Ranbir Kapoor, Karan Johar, and other notable investors, highlighting growing interest in India's sustainable packaging sector.
QWEEN is an Indian luxury jewellery brand focused on redefining the fine jewellery experience through 100% natural diamonds, gemstones, and experiential retail. The company aims to offer ethically sourced, contemporary jewellery designed for modern consumers while emphasizing self-discovery and premium craftsmanship. In 2025, Bollywood actor Aamir Khan invested in QWEEN alongside Ranbir Kapoor, strengthening the brand's credibility ahead of its India launch. The investment reflects Aamir Khan's continued interest in backing innovative consumer-focused brands with long-term growth potential.
Waterfield Advisors is one of India's leading independent multi-family office and wealth advisory firms. The company advises high-net-worth individuals (HNIs) and ultra-high-net-worth families (UHNIs) on investments, succession planning, estate planning, family governance, and philanthropy. It earns revenue through advisory and wealth management fees rather than product commissions.
Its emphasis on unbiased wealth management distinguishes it from traditional brokerage-led advisory models.
Aamir Khan's Investment Timeline
Year
Investment / Milestone
Details
2024
Invested in Furlenco
Entered the furniture rental and subscription market by investing in the consumer startup.
2024
Invested in Waterfield Advisors
Expanded into wealth management through an investment in the independent advisory firm.
2025
Invested in Xolopak
Backed the sustainable packaging company focused on eco-friendly alternatives to plastic.
2025
Invested in QWEEN
Added the consumer lifestyle brand to his growing private investment portfolio.
Aamir Khan's Investment Philosophy
His portfolio suggests a preference for:
Sustainability
Premium services
Wealth management
Consumer innovation
Long-term value creation
Rather than investing broadly, Aamir Khan appears to prioritize businesses addressing structural opportunities within India's evolving economy.
Celebrity investments often attract headlines, but they should never be the sole basis for an investment decision. Successful investing requires understanding a company's business model, financial performance, competitive position, and long-term growth prospects.
The portfolios of Shah Rukh Khan, Salman Khan, and Aamir Khan illustrate three different approaches to private-market investing. Shah Rukh Khan emphasizes scalable brands and technology-led businesses, Salman Khan leans toward consumer-facing ventures that benefit from strong brand visibility, while Aamir Khan appears to favor selective investments aligned with sustainability and long-term value.
For retail investors interested in the unlisted market, celebrity backing can be a positive signal, but it should always be complemented with independent research and due diligence.
Frequently Asked Questions (FAQs)
Which Khan has the highest net worth?
Among the three Khans, Shah Rukh Khan has the highest estimated net worth, ranging between US$950 million and US$1.05 billion (₹8,000–₹8,900 crore). His wealth comes from films, brand endorsements, Red Chillies Entertainment, Kolkata Knight Riders (KKR), premium real estate, and investments in private companies. Salman Khan and Aamir Khan have also built substantial fortunes through acting, production, endorsements, and strategic investments.
Which Khan owns an IPL team?
Shah Rukh Khan is the co-owner of Kolkata Knight Riders (KKR) along with Juhi Chawla and Jay Mehta. KKR has grown into one of the world's most valuable cricket franchises, with teams in multiple international T20 leagues, making it one of Shah Rukh Khan's most successful business investments.
Which startup sectors attract Bollywood celebrities the most?
Bollywood celebrities commonly invest in sectors with strong long-term growth potential, including consumer brands, fashion, healthtech, fintech, artificial intelligence (AI), sports, entertainment, social media, wealth management, and sustainability. Their investments often combine financial returns with strategic brand partnerships.
Do celebrity investments increase a startup's valuation?
Celebrity investments can significantly enhance a startup's brand visibility, customer trust, and media attention, which may indirectly support business growth and fundraising. However, a company's valuation is primarily driven by its financial performance, revenue growth, market opportunity, and investor demand, not celebrity backing alone.
Can retail investors invest in celebrity-backed startups?
Most celebrity-backed startups are privately held or unlisted companies, making them inaccessible through stock exchanges. Retail investors may be able to invest only if shares become available through pre-IPO opportunities, private market platforms, employee stock sales, or after the company completes an IPO, subject to applicable regulations.
Which Bollywood celebrities invest in startups besides the Three Khans?
Several Bollywood celebrities have built active investment portfolios beyond films. Some notable names include Amitabh Bachchan, Deepika Padukone, Ranveer Singh, Alia Bhatt, Suniel Shetty, Katrina Kaif, Anushka Sharma, Riteish Deshmukh, Genelia Deshmukh, and Preity Zinta. Their investments span sectors such as technology, consumer brands, fintech, healthtech, beauty, sustainability, and sports.
Are celebrity-backed startups a good investment?
Celebrity involvement can increase awareness and credibility, but it should not be the sole reason to invest. Investors should evaluate the company's business model, management team, financial performance, competitive position, and long-term growth prospects before making any investment decision.
How do Bollywood celebrities earn money besides acting?
Apart from films, Bollywood celebrities generate income through brand endorsements, production houses, equity investments, startup funding, sports franchises, real estate, licensing deals, fashion brands, digital platforms, and business ventures. These diversified income streams play a significant role in building their long-term wealth.
Which Bollywood Khan has invested in the most startups?
Based on publicly reported investments, Shah Rukh Khan is associated with the widest range of startup and private-company investments across sectors such as entertainment, healthcare, fintech, and sports.
Is Kolkata Knight Riders an unlisted company?
KKR is a privately owned IPL franchise and is not listed on any stock exchange.
Which Khan has invested in Furlenco?
Aamir Khan has been associated with Furlenco as an investor.
Is Aamir Khan married again?
Yes. As of 2026, Aamir Khan is married to Gauri Spratt. The couple tied the knot on 5 July 2026 in a private registered ceremony attended by close family and friends. This marks Aamir Khan's third marriage, following his earlier marriages to Reena Dutta and Kiran Rao.
Is Chingari a listed company?
No. Chingari is a privately held technology company.
Can retail investors invest in these companies?
Most of these companies are privately held. Investment opportunities, if available, are typically limited to eligible investors through private-market transactions or pre-IPO platforms, subject to applicable regulations.
Disclaimer: This article is for informational and educational purposes only. Company valuations, net worth figures, and investment details are based on publicly available information and industry estimates, which may change over time. UnlistedKraft does not provide investment advice. Please conduct your own research or consult a qualified financial advisor before making any investment decisions.
Author: Komal Bhatt
Komal Bhatt is a finance content writer at InvestKraft, specialising in well-researched articles on financial products, stock markets, and investment opportunities, with a particular focus on unlisted shares.
She holds a Master’s degree in Commerce from the University of Delhi, which gives her a solid academic foundation in finance and business. With over three years of hands-on experience in creating digital finance content, Komal has developed a clear understanding of investor needs through her work on wealth management, NISM certification programs, and market education materials.
Komal is passionate when it comes to breaking down complex financial concepts into simple, accurate and actionable insights. Her goal is to help everyday investors understand markets better and make more informed decisions based on reliable, research-backed information.
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