Purple Style Labs IPO 2026: Price Band, GMP, Subscription, Financials & Key Details

The Purple Style Labs IPO is scheduled to open for subscription on August 31, 2026, and close on September 2, 2026. The IPO is a ₹680 crore Mainboard Book Build Issue, comprising an entirely fresh issue of ₹680 crore.

The IPO price band has been fixed at ₹546 to ₹575 per share, with a face value of ₹10 per equity share. Retail investors can apply for a minimum of 26 shares, requiring an investment of ₹14,950 at the upper price band.

The shares are proposed to be listed on both the NSE and BSE on September 7, 2026.

Purple Style Labs operates Pernia’s Pop-Up Shop (PPUS), a luxury fashion platform offering designer apparel, jewellery, accessories and other fashion products through online and offline channels.

In this article, we cover the Purple Style Labs IPO details, GMP, subscription status, IPO timeline, lot size, reservation, financial performance, business model, IPO objectives, strengths, risks, valuation, peer comparison and allotment details.

Purple Style Labs IPO Details

Purple Style Labs IPO Timeline

Allotment, refund, demat credit and listing dates are tentative and subject to change.

Purple Style Labs IPO GMP

As of August 27, 2026, the Purple Style Labs IPO GMP is ₹0.
At the upper IPO price of ₹575, the estimated listing price based on the current GMP is approximately ₹575 per share.

The current GMP indicates 0% premium over the upper price band. However, GMP is an unofficial and unregulated market indicator and can change significantly before listing. Investors should not consider GMP as a guaranteed listing gain.

Purple Style Labs IPO Subscription Status

The Purple Style Labs IPO will open for subscription on August 31, 2026, and close on September 2, 2026.
Since bidding has not started yet, live subscription data is currently unavailable.

The subscription figures will be updated once bidding begins.

Purple Style Labs IPO Day-wise Subscription Trend

What is the Current Subscription Data for Purple Style Labs?

The current subscription data is not available because the IPO has not opened for bidding. 

Once the issue opens, live subscription figures will be updated based on bids received from QIB, NII and Retail investors.

Purple Style Labs IPO Lot Size

The minimum bid for the Purple Style Labs IPO is 26 shares and applications can be made in multiples of 26 shares.

At the upper price band of ₹575 per share:

Purple Style Labs IPO Reservation

The IPO shares are proposed to be reserved among different investor categories as follows:

What is Purple Style Labs?

Incorporated in 2015, Purple Style Labs Ltd. operates Pernia’s Pop-Up Shop (PPUS), a multi-brand luxury fashion omni-channel platform.
The company allows customers to shop through its website, mobile application and physical Experience Centers. Its product portfolio covers womenswear, menswear, jewellery, accessories and kidswear.

As of March 31, 2025, PPUS offered around 211,727 SKUs from 1,312 active designer brands.

The platform has worked with several established Indian designer brands, including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna.

Between FY23 and FY25, PPUS served more than 200,000 unique customers across 140 countries. During FY25, the platform recorded approximately 18.57 million unique visitors, 70,651 customers and 104,856 orders.

The company has an international presence, including a flagship Experience Center in London, UK, and plans to expand its physical presence into New York, USA.

Promoter: Abhishek Agarwal

Purple Style Labs Business Model

Purple Style Labs operates through an omni-channel luxury fashion model, combining digital commerce with physical retail experiences.
Its business includes:

• Luxury designer apparel
• Jewellery and accessories
• Menswear and womenswear
• Kidswear
• Online fashion marketplace
• Physical Experience Centers
• International luxury fashion sales

The company earns revenue by offering products from a large network of designer brands to customers in India and international markets.

Its presence across online channels and physical stores allows the company to reach customers looking for premium and designer fashion products.

Purple Style Labs IPO Objectives

The company plans to utilise the net proceeds from the IPO for the following purposes:

The proceeds are therefore primarily intended to support Experience Center expansion, lease-related expenses and sales and marketing activities.

Purple Style Labs Financial Performance

Purple Style Labs has reported strong revenue growth but has remained loss-making during the reported periods.

Total income increased from ₹494 crore in FY25 to ₹567.07 crore in FY26, representing approximately 15% growth.

However, the company reported a PAT loss of ₹285.40 crore in FY26, compared with a loss of ₹188.38 crore in FY25.

EBITDA declined from ₹41.99 crore to ₹30.37 crore during the same period.

Purple Style Labs Key Financial Ratios

The company's financial profile highlights a key concern: revenue is growing, but profitability remains weak. The FY26 PAT margin stood at -51.16%, while the EBITDA margin declined to 5.44%.

Purple Style Labs IPO Valuation

Based on the provided IPO valuation data:

Since the company reported a negative EPS, the P/E ratio is not meaningful.

Investors should therefore focus on revenue growth, operating margins, cash flows, debt levels and the company's ability to achieve sustainable profitability rather than relying solely on P/E valuation.

Competitive Strengths of Purple Style Labs

Strong Luxury Fashion Platform

Pernia's Pop-Up Shop provides access to a large portfolio of Indian and international luxury and designer fashion brands.

Large Designer Network

The platform had more than 1,300 active designer brands as of March 31, 2025, providing customers with a broad selection of premium fashion products.

International Presence

The company serves customers across international markets, including the US, UK, Middle East and Canada.

Omni-channel Business Model

The combination of digital platforms and physical Experience Centers allows the company to provide customers with multiple shopping channels.

Large Customer Reach

PPUS served more than 200,000 unique customers between FY23 and FY25, indicating established demand for its luxury fashion offerings.

Expansion Opportunities

The company plans to expand its physical retail presence, including a proposed Experience Center in New York, which could strengthen its international footprint.

Risks Investors Should Consider

Continued Losses

Purple Style Labs reported a ₹285.40 crore loss in FY26, significantly higher than the ₹188.38 crore loss reported in FY25.

Declining EBITDA Margin

The EBITDA margin declined from 8.57% in FY25 to 5.44% in FY26, indicating pressure on operating profitability.

Negative Net Worth

The company reported negative net worth of ₹52.28 crore in FY26, which is an important financial risk for investors.

High Borrowings

Total borrowings increased substantially from ₹112.79 crore in FY25 to ₹371.40 crore in FY26.

Luxury Fashion Demand

The company's business is exposed to changes in consumer spending and demand for premium and luxury fashion products.

International Expansion Risks

Expansion into international markets can expose the company to currency movements, regulatory requirements, operating costs and geopolitical risks.

Valuation Risk

With negative EPS and continuing losses, traditional valuation metrics such as P/E cannot be used meaningfully. Investors need to assess the IPO valuation against the company's growth potential and path to profitability.

Should You Invest in Purple Style Labs IPO?

Purple Style Labs operates in the growing luxury fashion segment through its Pernia's Pop-Up Shop platform. Its large designer network, international customer base, omni-channel model and established luxury fashion brand are key positives.

However, the company's financial performance requires careful consideration. FY26 total income stood at ₹567.07 crore, but the company reported a ₹285.40 crore net loss and negative net worth of ₹52.28 crore. EBITDA also declined compared with FY25.

The IPO's current GMP of ₹0 indicates no premium in the grey market as of August 27, 2026. However, GMP can change before listing and should not be considered a reliable indicator of actual listing performance.

Investors should carefully evaluate the company's losses, borrowings, margins, negative net worth, growth strategy and valuation before making an investment decision.

Purple Style Labs IPO Allotment Status

The tentative allotment date for the Purple Style Labs IPO is September 3, 2026.

After the allotment is finalized, investors can check their allotment status through the official registrar, KFin Technologies Ltd.

How to Check Purple Style Labs IPO Allotment Status?

• Visit the KFin Technologies IPO allotment page.
• Select Purple Style Labs from the issuer list.
• Choose PAN, application number or DP ID/client ID.
• Enter the required details.
• Click on the search option.
• Your IPO allotment status will be displayed on the screen.
• Investors can also receive allotment and refund updates through their registered bank, broker, email or SMS.

Purple Style Labs IPO Registrar

• Registrar: KFin Technologies Ltd.

The registrar is responsible for processing IPO applications, finalizing the basis of allotment, coordinating refunds and facilitating the credit of shares to successful applicants.

Purple Style Labs IPO Lead Managers

The book-running lead managers for the IPO are:

• IIFL Capital Services Ltd.
• Axis Capital Ltd.
•  

Purple Style Labs Company Details

• Registered Office:
  CTS No. 1081, Plot No. 110 TPS Village
  Service Road, Western Express Highway
  Vile Parle East
  Mumbai, Maharashtra – 400057
• Website: Purple Style Labs
• Phone: +91 22 5033 3600
• Email: investor.relations@purplestylelabs.com

Summary

The Purple Style Labs IPO is a ₹680 crore Mainboard Book Build Issue, comprising entirely of a ₹680 crore fresh issue. The IPO price band is fixed at ₹546–₹575 per share, with a minimum retail investment of ₹14,950.

The company operates Pernia's Pop-Up Shop, a luxury omni-channel fashion platform offering products from more than 1,300 designer brands.

Purple Style Labs reported ₹567.07 crore of total income in FY26, but its loss widened to ₹285.40 crore, while EBITDA declined to ₹30.37 crore. The company also reported negative net worth of ₹52.28 crore and borrowings of ₹371.40 crore.

As of August 27, 2026, the IPO's GMP is ₹0, implying an estimated listing price of ₹575 at the upper price band. However, GMP is unofficial and can change before listing.

Investors should carefully assess the company's financial losses, debt, profitability outlook, business expansion plans and valuation before investing in the IPO.

Frequently Asked Questions (FAQs)

What is the Purple Style Labs IPO?

Purple Style Labs IPO is a ₹680 crore Mainboard Book Build IPO, consisting entirely of a fresh issue.

What are the Purple Style Labs IPO dates?

The IPO will open on August 31, 2026, and close on September 2, 2026.

What is the Purple Style Labs IPO price band?

The IPO price band is fixed at ₹546 to ₹575 per share.

What is the lot size of Purple Style Labs IPO?

The minimum lot size is 26 shares, requiring an investment of ₹14,950 at the upper price band.

What is the Purple Style Labs IPO GMP today?

As of August 27, 2026, the GMP is ₹0, indicating an estimated listing price of ₹575 based on the upper price band.

When will Purple Style Labs IPO allotment take place?

The tentative IPO allotment date is September 3, 2026.

When will Purple Style Labs IPO list?

The shares are expected to list on September 7, 2026, on both NSE and BSE.

What is the total issue size of Purple Style Labs IPO?

The total issue size is ₹680 crore, comprising a ₹680 crore fresh issue and no OFS.

What does Purple Style Labs do?

Purple Style Labs operates Pernia's Pop-Up Shop, a luxury fashion omni-channel platform offering designer apparel, jewellery, accessories and other fashion products.

How will Purple Style Labs use the IPO proceeds?

The company plans to use the proceeds mainly for lease-related expenses of Experience Centers and back-end offices, sales and marketing expenses, and general corporate purposes.

Is Purple Style Labs profitable?

No. The company reported a ₹285.40 crore net loss in FY26 and a negative net worth of ₹52.28 crore.

What is the financial performance of Purple Style Labs?

Purple Style Labs reported ₹567.07 crore total income and ₹30.37 crore EBITDA in FY26, while PAT stood at -₹285.40 crore.

Who is the promoter of Purple Style Labs?

Abhishek Agarwal is the promoter of Purple Style Labs.

Disclaimer

This article is intended for informational and educational purposes only and should not be considered financial or investment advice. IPO details, Grey Market Premium (GMP), subscription figures, allotment dates and listing timelines are subject to change. Investors should carefully read the Red Herring Prospectus (RHP), verify the latest information from official sources and consult a qualified financial advisor before making any investment decision. Investments in the stock market are subject to market risks.

Author: Komal Bhatt

Komal Bhatt is a finance content writer at InvestKraft, specialising in well-researched articles on financial products, stock markets, and investment opportunities, with a particular focus on unlisted shares.

She holds a Master’s degree in Commerce from the University of Delhi, which gives her a solid academic foundation in finance and business. With over three years of hands-on experience in creating digital finance content, Komal has developed a clear understanding of investor needs through her work on wealth management, NISM certification programs, and market education materials.

Komal is passionate when it comes to breaking down complex financial concepts into simple, accurate and actionable insights. Her goal is to help everyday investors understand markets better and make more informed decisions based on reliable, research-backed information.