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Urban Tots (Deepak Houseware and Toys) Unlisted Shares
DRHP Status : Not Filed
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Fundamentals About Urban Tots (Deepak Houseware and Toys)
Downloads & Investor Documents
All documents are provided for informational purposes and are subject to regulatory disclosures.
Key Financials of Urban Tots (Deepak Houseware and Toys)
| P&L Statement | 2022 | 2023 | 2024 |
|---|---|---|---|
| Revenue | 1623 | 4915 | 7882 |
| Cost of Material Consumed | 1068 | 3317 | 5489 |
| Gross Margins | 34.2 | 32.51 | 30.36 |
| Change in Inventory | -75 | -337 | -758 |
| Employee Benefit Expenses | 105 | 599 | 849 |
| Other Expenses | 147 | 539 | 1101 |
| EBITDA | 378 | 797 | 1201 |
| OPM | 23.29 | 16.22 | 15.24 |
| Other Income | 7 | 55 | 69 |
| Finance Cost | 22 | 131 | 178 |
| D&A | 71 | 222 | 270 |
| EBIT | 307 | 575 | 931 |
| EBIT Margins | 18.92 | 11.7 | 11.81 |
| PBT | 292 | 499 | 822 |
| PBT Margins | 17.99 | 10.15 | 10.43 |
| Tax | 50 | 80 | 118 |
| PAT | 242 | 419 | 704 |
| NPM | 14.91 | 8.52 | 8.93 |
| EPS | 5.08 | 0.76 | 1.26 |
Financial Ratios |
2022 | 2023 | 2024 |
|---|---|---|---|
| Operating Profit Margin | 23.29 | 16.22 | 15.24 |
| Net Profit Margin | 14.91 | 8.52 | 8.93 |
| Earning Per Share (Diluted) | 5.08 | 0.76 | 1.26 |
| Assets | 2022 | 2023 | 2024 |
|---|---|---|---|
| Fixed Assets | 1316 | 2369 | 3482 |
| CWIP | 0 | 0 | 0 |
| Investments | 0 | 0 | 0 |
| Trade Receivables | 452 | 1142 | 2032 |
| Inventory | 477 | 1107 | 1735 |
| Other Assets | 777 | 1001 | 1243 |
| Total Assets | 3022 | 5619 | 8492 |
| Liabilities | 2022 | 2023 | 2024 |
|---|---|---|---|
| Share Capital | 476 | 553.2 | 557.2 |
| FV | 10 | 1 | 1 |
| Reserves | 247 | 2048 | 2969 |
| Borrowings | 1217 | 1920 | 2897 |
| Trade Payables | 624 | 923 | 1806 |
| Other Liabilities | 458 | 174.8 | 262.8 |
| Total Liabilities | 3022 | 5619 | 8492 |
About Company
The following table shows a 10-point analysis of Urban Tots (Deepak Houseware and Toys Limited). We will discuss each point in detail after this table.
| Parameter | Key Numbers | Insights |
|---|---|---|
| Business Overview | FY25 Revenue ₹125 cr · PAT ₹11 cr · PAT margin ~9% | Fast-growing manufacturer of plastic, electronic & role-play toys under Urban Tots brand; focuses on safe, BIS-compliant products for kids; strong retail (Reliance, DMart, Hamleys) & online (Amazon/Flipkart) presence; heavy capacity expansion in Bhiwadi plant under PLI scheme; high-growth from local sourcing tailwinds & organized shift in toys sector |
| Industry & Market Position | Emerging organized toys player · Strong retail & online network | Well-positioned in India’s fast-formalizing toys market, supported by BIS norms and PLI incentives. Competitive advantage from domestic manufacturing scale and modern trade tie-ups. Exposed to raw material (plastic) price volatility and competition from larger brands. |
| Revenue Growth Trend | FY23–FY25 CAGR ~100%+ · FY25 ~58% YoY growth | Rapid expansion from capacity ramp-up, broader SKU portfolio, and retail penetration. FY25 marked a breakout year with strong top-line momentum. Continued growth expected from organized shift and production-linked incentives. |
| Profitability & Margins | EBITDA ~₹19–20 cr (margin ~16%) · PAT margin ~9% | Healthy margins driven by operational leverage and cost control. PAT grew ~60% YoY despite ongoing investments. Earnings quality strong for a high-growth manufacturing company. |
| Cash Flow Quality | OCF improving · High capex (~₹45 cr FY25) · Limited dividends | Cash flows reinvested into plant expansion and capacity addition. Moderate cash flow pressure during expansion phase, but supported by revenue growth and internal accruals. |
| Balance Sheet Strength | Net worth ~₹46 cr · Moderate debt (controlled gearing) | Strengthened equity base from profits and capital infusion. Comfortable leverage for growth phase. Asset-backed by manufacturing capacity and retail relationships. |
| Valuation Comfort | Unlisted price ~₹60–80 (Feb 2026) · P/E ~25–40x · EPS ~₹2 | Valuation reflects premium for high-growth, PLI-supported toy manufacturer. Market cap ~₹300–450 cr range. Attractive pre-IPO story supported by strong FY25 growth trajectory. |
| Management & Governance | Promoter-led (Deepak Chaudhary & team) · Regular filings | Demonstrated execution capability in scaling production and retail partnerships. Transparent disclosures with no major governance concerns reported. |
| Growth Triggers & Catalysts | PLI-led capacity ramp-up · Retail/online expansion · Import substitution | Upside from domestic toy sector growth, BIS-driven formalization, and new product introductions. Potential IPO could act as liquidity and valuation catalyst (no DRHP filed yet). |
| Liquidity & Exit Visibility | OTC liquidity only · No confirmed IPO | Moderate activity in unlisted space; liquidity relatively limited. Exit primarily via OTC or future listing. Liquidity risk exists despite high-growth profile. |
Urban Tots (Deepak Houseware & Toys Ltd) is a toy-manufacturing company based in Bhiwadi, Rajasthan, specializing in plastic, electronic, and role-playing toys. The company caters to both domestic and online retail markets, including FirstCry, Hamleys, DMart, Reliance, Amazon, and Flipkart. The following are the important points related to Urban Tots (Deepak Houseware and Toys):
- The company was incorporated in August 2021, positioning itself as a fast-growing player in India’s toy industry.
- Urban Tots manufactures toys under modern production facilities, implementing quality and safety standards for children’s products. It also produces wooden and metallic toys as part of product diversification.
- The company is a beneficiary of government incentive schemes such as PLI (Production Linked Incentive) and a 5% DIC interest subsidy in Rajasthan, helping expand production and reduce capital costs.
- Urban Tots focuses on increasing domestic market share while exploring export opportunities. Its manufacturing and operational base supports scaling of production to meet rising demand in India.
Challenges in Urban Tots’ Business
- Moderate scale with early-stage operations: Being a recently incorporated company (2021), Urban Tots has limited operational history. Scaling production and establishing brand recognition remains a challenge.
- High working capital intensity: Inventory buildup, supply chain costs, and payments to vendors can strain cash flow, especially in a seasonal toy business.
- Competitive market: Urban Tots competes with established domestic and international toy brands, requiring continuous product innovation, marketing spend, and pricing strategies.
- Regulatory compliance: Ensuring safety standards and compliance with BIS/EN71 regulations is critical to avoid recalls and maintain consumer trust.
- Dependence on raw materials and logistics: Toys require quality plastics, electronics, and other materials. Price fluctuations, import restrictions, or logistic delays can affect production schedules and costs.
Quick Summary
Urban Tots stands as a promising new-age toy manufacturer in India, leveraging modern facilities and government incentives. While its growth potential is significant, the company faces challenges including market competition, working capital needs, and regulatory compliance. Investors may find the company attractive for long-term growth if it continues scaling operations and diversifying products.
Shareholding Pattern of Urban Tots (Deepak Houseware and Toys)
| Name | Holding |
|---|---|
| Deepak Choudhary | 48.25% |
| Satya Chaudhary | 32.51% |
| Other | 19.24% |
Promoters of Urban Tots (Deepak Houseware and Toys)
| Name | Designation |
|---|---|
| Deepak Chaudhary | Director / Founder |
| Karan Bhatia | Director |
| Luv Chawla | Director |
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Frequently Asked Questions
Urban Tots refers to unlisted equity shares of Deepak Houseware and Toys, which operates under the brand Urban Tots, selling toys and homeware in India. These shares are not listed on stock exchanges like NSE or BSE and can be acquired via private-market platforms such as UnlistedKraft.
Yes, UnlistedKraft provides access to verified deals in Urban Tots (Deepak Houseware and Toys) unlisted shares. After completing your KYC and placing an order, the shares are generally credited to your demat account within 1–2 days.
Investments in unlisted companies carry inherent risks like limited liquidity and minimal public disclosures. However, Urban Tots operates in the retail toy and household products sector. Investing via UnlistedKraft ensures the process is secure, transparent, and verified.
Share pricing is based on recent private transactions, demand-supply dynamics, the company’s operational performance, and investor sentiment. UnlistedKraft regularly updates prices to reflect fair market value.
Yes, you must have an active demat account to receive and hold unlisted shares, including those of Urban Tots (Deepak Houseware and Toys).
There is no mandatory lock-in unless the company plans an IPO. Most investors hold shares until a liquidity event—like a public listing or strategic sale, for potential long-term gains.
Yes, you may resell your shares using UnlistedKraft’s resale network, subject to buyer availability and prevailing market demand.
Yes, as per SEBI regulations, pre-IPO shareholders are required to observe a six-month lock-in period after the company lists on a stock exchange.
If held for over two years, gains qualify as long-term capital gains and are taxed at 20% with indexation. Shares sold within two years are treated as short-term capital gains and taxed according to your income tax slab.
UnlistedKraft offers reliable access to unlisted share opportunities in emerging consumer retail companies like Urban Tots, backed by transparent pricing, expert guidance, secure transaction handling, and prompt share credit to your demat account.
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