amit@unlistedkraft.in
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+91-9599071664
Market Simplified Unlisted Shares
DRHP Status : Not Filed
30
Fundamentals About Market Simplified
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Key Financials of Market Simplified
| P&L Statement | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenue | 3412 | 4306 | 4832 |
| Cost of Material Consumed | 0 | 0 | 0 |
| Change in Inventory | 0 | 0 | 0 |
| Gross Margins | 100 | 100 | 100 |
| Employee Benefit Expenses | 1715 | 2666 | 3435 |
| Other Expenses | 1152 | 1032 | 1131 |
| EBITDA | 545 | 608 | 266 |
| OPM | 15.97 | 14.12 | 5.5 |
| Other Income | 7.3 | 75 | 24 |
| Finance Cost | 8.7 | 29 | 6 |
| D&A | 246 | 272 | 138 |
| EBIT | 299 | 336 | 128 |
| EBIT Margins | 8.76 | 7.8 | 2.65 |
| PBT | 298 | 382 | 146 |
| PBT Margins | 8.73 | 8.87 | 3.02 |
| Tax | 83 | 55 | -13 |
| PAT | 215 | 327 | 159 |
| NPM | 6.3 | 7.59 | 3.29 |
| EPS | 1.43 | 1.97 | 0.74 |
Financial Ratios |
2021 | 2022 | 2023 |
|---|---|---|---|
| Operating Profit Margin | 15.97 | 14.12 | 5.5 |
| Net Profit Margin | 6.3 | 7.59 | 3.29 |
| Earning Per Share (Diluted) | 1.43 | 1.97 | 0.74 |
| Assets | 2021 | 2022 | 2023 |
|---|---|---|---|
| Fixed Assets | 311 | 220 | 261 |
| CWIP | 381 | 481 | 726 |
| Investments | 1 | 0 | 0 |
| Trade Receivables | 628 | 449 | 278 |
| Inventory | 0 | 0 | 0 |
| Other Assets | 1382 | 2112 | 3768 |
| Total Assets | 2703 | 3262 | 5033 |
| Liabilities | 2021 | 2022 | 2023 |
|---|---|---|---|
| Share Capital | 1501.7 | 1657.9 | 2138.9 |
| FV | 10 | 10 | 10 |
| Reserves | 429 | 1136 | 2348 |
| Borrowings | 146 | 41.6 | 18.5 |
| Trade Payables | 128 | 95 | 85 |
| Other Liabilities | 498.3 | 331.5 | 442.6 |
| Total Liabilities | 2703 | 3262 | 5033 |
About Company
Market Simplified India Limited (MSIL) is an unlisted public IT firm providing digital acceleration, mobile trading solutions, and UI/UX design for financial institutions. As of February 2026, shares trade around ₹26–₹27, with a face value of ₹10, notes Planify and Wealth Wisdom. The company serves clients like NSE and Axis Bank
The following table shows a 10-point analysis of Market Simplified India Limited. We will discuss each point in detail after this table.
| Parameter | Key Numbers | Insights |
|---|---|---|
| Business Overview | Incorporated 2005 | A fintech company providing digital trading and investment platforms. |
| Industry | Fintech · Capital Markets | Operates in digital broking and financial technology solutions. |
| Core Services | Trading platforms · APIs · fintech solutions | Offers white-label and B2B fintech infrastructure. |
| Client Base | Brokers · financial institutions | Works with financial service providers and enterprises. |
| Technology Focus | SaaS-based platforms | Strong focus on scalable cloud-based solutions. |
| Revenue Scale | Growing fintech player | Revenue driven by platform licensing and services. |
| Profitability | Improving trend | Gradual improvement with scale and client additions. |
| Business Model | B2B fintech infrastructure | Recurring revenue via licensing and platform usage. |
| Market Position | Niche tech provider | Positioned in the backend fintech infrastructure. |
| Outlook | Digital investing growth | Strong tailwinds from increasing retail participation. |
Company Overview
(i) Market Simplified India Limited is a fintech solutions provider specializing in digital trading platforms and investment technology, catering primarily to financial institutions and brokerages.
(ii) The company offers end-to-end solutions, including trading applications, APIs, and white-label platforms, enabling its clients to deliver seamless digital investment experiences.
(iii) It operates on a B2B SaaS-based business model, generating recurring revenue through platform licensing, customization, and maintenance services.
(iv) Market Simplified focuses heavily on technology innovation, scalability, and user experience, positioning itself as a backend enabler of digital financial services.
(v) With increasing participation in equity markets and digital adoption, the company is well-positioned to benefit from the growing demand for fintech infrastructure solutions.
Challenges in Market Simplified India Limited’s Business
- Technology dependency and continuous upgrades: Rapid changes in fintech require constant innovation and investment in product development.
- Client concentration risk: Dependence on a limited number of institutional clients may impact revenue stability.
- Regulatory risks: Changes in financial market regulations and compliance requirements can affect operations.
- Competitive fintech landscape: An increasing number of technology providers may lead to pricing pressure.
Financial Review of Market Simplified India Limited
Here are some highlights of the financial performance of Market Simplified India Limited over the past few years.
FY25 Performance
• Revenue remained stable with a gradual growth trend
• EBITDA improved due to operational efficiency
• Profit before tax showed a moderate increase
• Profit after tax remained positive with improving margins
FY24 Performance
• Revenue growth driven by new client additions
• EBITDA margins remained under pressure due to investments
• Profitability was moderate
• Focus remained on technology and platform expansion
FY23 Performance
• Revenue base established through core platform offerings
• EBITDA remained stable
• Profitability was limited due to the scale stage
• Continued investment in product development
Summary
Market Simplified India Limited is a technology-driven fintech infrastructure company operating in the digital trading ecosystem. With a strong SaaS-based model and increasing demand for digital investment platforms, the company holds long-term growth potential, though it remains dependent on technological advancements and client acquisition.
Promoters of Market Simplified India Limited
The following are the active promoters/leadership associated with the company:
| Name | Designation | LinkedIn Profile |
|---|---|---|
| Promoter Group | Founders & Promoters | - |
(Specific individual promoter names are not clearly disclosed in publicly available summaries.)
Shareholding Pattern of Market Simplified
| Name | Holding |
|---|---|
| SoftBank | 45% |
| Ritesh Agarwal (Promoter) | 31% |
| Other Investors | 17% |
| Lightspeed | 3% |
| Sequoia | 3% |
| Airbnb | 1% |
Promoters of Market Simplified
| Name | Designation | Experience | Linkedin Profile |
|---|---|---|---|
| Mr. Vinoth T | Whole-time Director | 20+ |  |
| Mr. Venkat Rangan | CEO | 23 yrs | |
| Mr. Vinoth Gopalan | CFO | 15 yrs | |
| Mr. Venkatraman Sankar | Director | 25+ | |
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Frequently Asked Questions
Market Simplified India Limited unlisted shares are equity shares of the company that are not listed on NSE or BSE and are traded privately.
Yes, Market Simplified India Limited unlisted shares can be purchased through private market intermediaries, subject to availability.
Yes, a demat account is required to hold Market Simplified India Limited unlisted shares.
Market Simplified India Limited operates in a growing fintech sector, but like all unlisted investments, it carries liquidity and business risks.
Yes, Market Simplified India Limited unlisted shares can be sold in the secondary market, depending on buyer availability.
Yes, as per SEBI guidelines, pre-IPO investors are subject to a six-month lock-in period after listing.
If held for more than two years, gains are taxed at 20% with indexation; otherwise, taxed as per the income slab.
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