DRHP Status : Not Filed
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Madbow Ventures Limited, founded in 2016 and based in Gurugram, India, is a rapidly growing e-commerce lifestyle fashion company catering to contemporary women. It operates as a content-driven platform and a house of brands—including Streetstyle Stalk, Stalkbae, Slaydeal, Kali, Slay XO, and BoxDrop—offering apparel, footwear, and accessories. Backed by Planify, it has raised over $2 million and serves customers via online and emerging offline retail stores
The following table shows a 10-point analysis of Madbow Ventures Limited. We will discuss each point in detail after this table.
| Parameter | Key Numbers | Insights |
|---|---|---|
| Business Overview | Incorporated 2017 | A D2C fashion and lifestyle company operating through an online-first business model. |
| Industry | E-commerce · Fashion Retail | Operates in a highly competitive but fast-growing online fashion segment driven by digital consumption. |
| Core Business | Apparel · Footwear · Lingerie | Diversified product offerings cater to multiple fashion categories, increasing customer engagement. |
| Brands | Stalkbae · Slaydeal · StreetStyleStalk | A strong portfolio of in-house brands helps control margins and brand positioning. |
| Customer Base | 12 lakh+ users | A large and growing customer base indicates strong traction in the D2C ecosystem. |
| Revenue | ₹17.37 Cr (FY21) | Early-stage revenue scale with growth trajectory reflecting increasing online adoption. |
| Profitability | ₹0.37 Cr PAT (FY21) | Positive profitability at an early stage indicates efficient cost control in initial years. |
| Funding | $2 Mn raised | External funding supports expansion of brands, inventory, and distribution channels. |
| Scale Metrics | 10 lakh+ products sold | Demonstrates strong demand and repeat purchase behavior in the fashion segment. |
| Outlook | High-growth potential | Positioned to benefit from rising D2C and online fashion trends in India. |
Company Overview
(i) Madbow Ventures Limited is a direct-to-consumer (D2C) fashion and lifestyle company, operating primarily through its e-commerce platform.
(ii) Incorporated in 2017 and headquartered in Gurugram, the company focuses on trendy, affordable fashion products for modern consumers, especially women.
(iii) Its product portfolio includes apparel, footwear, lingerie, and lifestyle products, sold through multiple in-house brands.
(iv) The company has built a strong digital-first presence, complemented by limited offline retail expansion in key urban locations.
(v) Madbow follows a brand-led D2C model, where it designs, markets, and sells its own labels, allowing better control over pricing, margins, and customer experience.
Here are some highlights of the financial performance of Madbow Ventures Limited over the past few years.
• Revenue from operations stood at ₹17.37 crore
• Profit before tax stood at ₹0.50 crore
• Profit after tax reported at ₹0.37 crore
• Positive profitability achieved at early growth stage
• Revenue from operations stood at ₹14.60 crore
• Profit after tax reported at ₹0.11 crore
• Gradual scale-up phase
• Limited publicly available financial data
• Early-stage operations with focus on brand building
• Revenue scale in initial growth phase
Quick Summary
Madbow Ventures Limited is a growing D2C fashion brand with a strong digital presence and multiple in-house labels. The company has demonstrated early revenue traction and profitability, supported by a large customer base, though competition, scaling challenges, and working capital management remain key risks.
Given below are the active promoters of the company:
| Name | Designation | Linkedin Profile |
|---|---|---|
| Naveen Kumar Mahlawat | Director | Profile Link |
| Mohit | Director | - |
| Dharmendra Kumar | Director | - |
| Name | Designation | Experience | Linkedin Profile |
|---|---|---|---|
| Mr. Naveen Mahlawat | Founder & Director | 22 yrs | ![]() |
| Vinay Rana | Digital Marketing Manager | 13 yrs | ![]() |
| Farhad Hossain | Operations Manager | 10 yrs | ![]() |
Coming soon...
These are equity shares of the company that are not listed on NSE or BSE and are traded privately.
Yes, these shares can be purchased through private market platforms, subject to availability.
Yes, a demat account is required to hold these unlisted shares.
The company operates in a high-growth D2C segment with good traction but faces competition and scaling risks, making it a moderate-to-high risk investment.
Yes, these shares can be sold in the secondary market depending on buyer availability.
Yes, as per SEBI regulations, pre-IPO investors are subject to a six-month lock-in period after listing.
If held for more than two years, gains are taxed at 20% with indexation; otherwise taxed as per income slab.