DRHP Status : Not Filed
1000
Imagine Marketing (boAt) is an unlisted consumer electronics company whose share price is subject to market fluctuations, with recent indicative prices around ₹1,195 to ₹1,424 per share, but varying across different platforms. The company sells lifestyle-focused audio, wearables, and gaming products under various brands. As an unlisted entity, its share price is less transparent than a publicly traded company, with a minimum lot size typically of 25 shares.
| P&L Statement | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue | 2873 | 3377 | 3104 | 3073 |
| Cost of Material Consumed | 2591 | 2527 | 2263 | 2070 |
| Change in Inventory | -245 | 84 | 32 | 105 |
| Gross Margins | 18.34 | 22.68 | 26.06 | 29.22 |
| Employee Benefit Expenses | 56 | 99 | 97 | 135 |
| Other Expenses | 341 | 748 | 715 | 663 |
| EBITDA | 130 | -81 | -3 | 100 |
| OPM | 4.52 | -2.4 | -0.1 | 3.25 |
| Other Income | 12 | 21 | 18 | 42 |
| Finance Cost | 34 | 78 | 63 | 28 |
| D&A | 9 | 25 | 22 | 40 |
| EBIT | 121 | -106 | -25 | 60 |
| EBIT Margins | 4.21 | -3.14 | -0.81 | 1.95 |
| PBT | 99 | -163 | -70 | 75 |
| PBT Margins | 3.45 | -4.83 | -2.26 | 2.44 |
| Tax | 30 | -34 | -17 | 14 |
| PAT | 69 | -129 | -53 | 61 |
| NPM | 2.4 | -3.82 | -1.71 | 1.99 |
| EPS | 7.19 | -13.44 | -5.52 | 6.35 |
Financial Ratios |
2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Operating Profit Margin | 4.52 | -2.4 | -0.1 | 3.25 |
| Net Profit Margin | 2.4 | -3.82 | -1.71 | 1.99 |
| Earning Per Share (Diluted) | 7.19 | -13.44 | -5.52 | 6.35 |
| Assets | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Fixed Assets | 2.8 | 155 | 63 | 127 |
| CWIP | 14 | 8 | 0 | 2.2 |
| Investments | 32 | 30 | 325 | 115 |
| Trade Receivables | 323 | 276 | 150 | 255 |
| Inventory | 554 | 470 | 429 | 326 |
| Other Assets | 1060.2 | 1213 | 738 | 755.8 |
| Total Assets | 1986 | 2152 | 1705 | 1581 |
| Liabilities | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Share Capital | 9.6 | 9.6 | 9.6 | 9.6 |
| FV | 1 | 1 | 1 | 1 |
| Reserves | 592 | 449 | 462 | 461 |
| Borrowings | 921 | 1236 | 860 | 565 |
| Trade Payables | 219 | 259 | 217 | 371 |
| Other Liabilities | 244.4 | 198.4 | 156.4 | 174.4 |
| Total Liabilities | 1986 | 2152 | 1705 | 1581 |
| Name | Holding |
|---|---|
| Sameer Mehta | 39.91% |
| Aman Gupta | 39.91% |
| South Lake Investment Ltd | 19.25% |
| Others | 0.93% |
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