Bira Unlisted Shares

About Company

Bira, launched in the summer of 2015 by B9 Beverages Pvt. Ltd., is one of India’s most popular urban-youth beer brands. Headquartered in New Delhi, the brand became a cultural phenomenon among millennials due to its flavour-rich beers, bold brand identity, and playful “monkey” mascot. Bira is positioned as a craft beer for the new-age, fun-loving consumer, with a mix of global brewing styles and modern technology.

The brand has expanded rapidly across geographies:

• Entered New York (USA) in 2017 to mark its international push.
• Entered Singapore in 2018 to expand in the Asia-Pacific market.
• Today, Bira operates multiple breweries in India, with a presence in nine+ global cities, including New York.

Bira has built a strong portfolio of beers including Bira 91 Blonde, White, Gold, Boom, and IPA, and remains one of the fastest-growing premium beer brands globally.

History & Key Milestones

• 2015: Founded by Ankur Jain under B9 Beverages; launched Bira 91 in India.
• 2017: Entered the United States, starting with New York City.
• 2018: Expanded further in APAC by entering Singapore.
• 2019: Signed a 5-year ICC global sponsorship deal, becoming the first Indian beverage brand ever to partner with ICC internationally.
• 2020–2021: Ramped up supply chain, scaled from 6 lakh to 22 lakh cases per month post-Covid demand recovery.
• 2021: Began setting up its fifth brewery, taking capacity beyond 3 million hectolitres combined.
• 2022–2024: Continuously strengthened premium beer segment amid inflation and raw material cost spikes.
• 2025 (expected): Company has hinted at plans for an Initial Public Offering (IPO) once profitability sustains.

Strengths & Growth Drivers

• Fastest-growing craft beer brand in India with strong cultural affinity among millennials.
• Focussed on the premium category, meaning less price-sensitive demand and higher margins.
• Recognisable youthful branding with strong recall and global personality.
• Distribution network expanding across India + international markets.
• ICC & sports partnerships are bringing massive global visibility.
• Industry tailwinds: India’s beer industry projected to grow at ~9.2% CAGR (2020–2026).

Risks & Challenges

• Negative EBITDA despite rising revenue; profitability still a work in progress.
• Raw material volatility: Barley, glass and aluminium costs highly inflation-linked.
• Competitive landscape: Strong presence of giants such as Budweiser, Heineken, Carlsberg, Kingfisher.
• Regulatory risks: Alcohol laws differ across states and impact distribution/advertising.
• High marketing spend required to maintain brand pull.
• IPO risk: Listing timelines depend on visibility of sustained profitability.

Quick Summary

Bira is one of India’s most popular and fastest-growing craft beer brands, resonating strongly with young, urban consumers. With flavoursome beers, a playful brand persona, and global expansion in place, Bira is well-positioned to capture the premium beer market in India and beyond.

However, the company remains in an expansion phase — EBITDA is negative, raw-material inflation remains high, and competition from big global brands is stiff.

For unlisted-share investors, Bira represents a high-growth, brand-led consumer play, with strong upside potential but meaningful risk until profitability stabilises and IPO visibility becomes concrete.